 Photo by adactio |
Ever wondered why there are so many fonts and why some people are very picky about them? Communication Arts recently published an article explaining (in as much detail as you could ever ask for) the importance of typography, and why Apple’s aesthetic image is miles above, say, Kmart’s. It’s a bit of a long read, but makes some great suggestions to boost your corporate identity:
Our favorite part of the article is the infographic on the first page that shows how subtle differences in type can affect how people read. |
Why fonts matter
October 3rd, 2011